Wesson Oil

Supported Wesson Oil, the #1 selling cooking oil brand in the United States, across both retail and foodservice channels through the development of cohesive, cross-platform creative. Delivered work spanning brand standards updates, concept label illustration, social media content, print collateral, digital advertising, slide decks, video assets, and trade show coordination—ensuring a strong and consistent brand presence across all consumer and customer touchpoints.

Wesson Retail Division

Social Media Content

Specialty Campaign Labels

Cookbooks

Wesson125 Campaign

To mark 125 years of Wesson Oil, the Wesson125 campaign was created as a celebration of the brand’s legacy and continued presence in kitchens today. I developed the full campaign identity, including a custom anniversary logo, cohesive graphic system, social media content, and a branded cookbook. The design approach was rooted in honoring tradition while bringing a fresh, modern perspective to the brand.

Wesson Food Service Division

Printed Materials